What Is a Startup?
A startup is a company built to find a repeatable business, not a small version of a big one. Here's what that difference changes.
Beginner7 min readDaksh BathlaDEFINITIONBusiness
TAM
Total Addressable Market
The total annual revenue available if every possible buyer of your kind of product bought it from you. A ceiling, not a forecast.
EXAMPLE
If there are 100,000 travel agencies worldwide who would pay ₹12,000 a year for itinerary software, the TAM is ₹1.2 billion.
WHY IT MATTERS
It answers whether a market is large enough to be worth entering. It's also the number most often inflated in pitch decks, so treat any TAM — including your own — as a rough order of magnitude.
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