Topics.
Nine topics, each with published lessons. Every lesson is self-contained, so a topic can be read on its own or followed as part of a learning path.
- 019 lessonsBusinessWhat a startup actually is, how to find and check an idea, and what to build first.
- 0210 lessonsDesignWhy interfaces feel right or wrong, and the rules behind hierarchy, type, and design systems.
- 035 lessonsDevelopmentHow websites, APIs, databases, and deployments work — explained without assuming a computer science degree.
- 049 lessonsAILanguage models, coding agents, and what AI-assisted development gets right and wrong.
- 059 lessonsSearch & AI DiscoveryHow people and AI systems find you: SEO, GEO, AEO, robots.txt, and structured data.
- 065 lessonsMarketingGetting the first users, choosing organic or paid, and the pages that convert them.
- 073 lessonsSalesFinding people worth talking to, running the conversation, and helping them decide.
- 083 lessonsProductDeciding what to build next, what to leave out, and how to tell whether it worked.
- 093 lessonsGrowthLoops that compound, retention that decides whether anything accumulates, and testing.