Documenting Instead of Marketing
Why we write about what we build rather than promoting it, and what that costs — because it does cost something.
Vanshika · 30 July 2026FIRST-HAND EXPERIENCE
Field notes.
Accounts of things we actually did, written by the person who did them. A lesson teaches something general and should hold for anyone. A field note only claims to describe what happened here — including the parts that took longer than expected.
What We Learned Trying to Get Our First Users
The channel that worked was the one that doesn't scale: calling people individually and asking what breaks in their week.
Daksh Bathla · 26 July 2026Why We Changed Our Homepage
The original one described the company. The current one describes the products. That change was smaller to make and harder to decide than it sounds.
Daksh Bathla · 22 July 2026What AI Coding Tools Got Wrong
A running account of where these tools have failed us on real work — not as an argument against using them, since we use them daily.
Daksh Bathla · 18 July 2026What We Learned Building Navital's Website
Building our own site turned out to be the strictest design review we've run — mostly because there was no client to blame for the compromises.
Daksh Bathla · 14 July 2026