LEARNING PATH
Start a Business
The route from an idea to something people can buy, in the order the work actually happens.
By the end you can explain what you're building, who it's for, why they'd pay, and how they'll find it.
8 STAGES · 31 LESSONS PUBLISHED
01 IDEA
Work out what a startup is, find a problem worth solving, and separate the problem from your first solution.
02 VALIDATE
Check that the problem is real and that someone will pay to remove it — before building anything.
03 BRAND
Decide how it looks and reads, and make those decisions once so they hold across every screen.
04 BUILD
Understand the pieces you're assembling, then build the smallest version that finishes one job.
05 LAUNCH
Get it onto the internet, at your own domain, without surprises.
06 MARKET
Decide who it's for, say it in their words, and become findable by people and by AI systems.
07 SELL
Find the first users one at a time, price the product, and turn conversations into customers.
08 GROW
Keep the customers you won, and find the loops that compound instead of the spend that doesn't.