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LEARNING PATH

Get Found

Search engine optimisation, then generative and answer engine optimisation, being findable by people and by the AI systems increasingly standing in for them.

By the end you can explain why a page isn't ranking, fix the three most common causes, and make your content legible to an AI system as well as a search engine.

3 STAGES · 9 LESSONS PUBLISHED · ~1h 5m

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  1. 01 BE CRAWLABLE

    Nothing ranks that hasn't been crawled and indexed first, get the basics right before anything else.

  2. 02 BE UNDERSTOOD

    Make it unambiguous what a page is about and how your pages relate to each other.

  3. 03 BE ANSWERED

    Being findable when the answer is written by an AI system instead of listed as ten blue links.