What Is GEO?
Generative engine optimisation: being findable when the answer is written by an AI system instead of listed as ten blue links.
Intermediate7 min readDaksh BathlaDEFINITIONSearch & AI Discovery
GEO
Generative Engine Optimisation
Making your content likely to be drawn on and named by AI systems that write an answer instead of listing results.
EXAMPLE
Stating a fact once, completely, in a self-contained paragraph with a date and a named product — so an assistant can quote it without introducing an error.
WHY IT MATTERS
A growing share of questions get answered without a results page. Being the cited source is influence you can have without receiving a visit.