What Is SEO?
Search engine optimisation is making it easy for a search engine to find, understand, and trust your pages, in that order.
Beginner8 min readDaksh BathlaDEFINITIONSearch & AI Discovery
SEO
Search Engine Optimisation
The work of making a site easy for a search engine to crawl, understand, and trust, so its pages appear for relevant searches.
EXAMPLE
Giving every page a unique title, a single clear H1, and content present in the HTML rather than assembled by JavaScript.
WHY IT MATTERS
It's the one acquisition channel that keeps working after you stop paying for it, and the technical half is mostly a one-time job that blocks everything else until it's done.