What Are Growth Loops?
A funnel spends attention once. A loop reinvests the output back into the input, so usage produces the next user. Here's how to find yours.
Intermediate7 min readDaksh Bathla09
Growth
Loops that compound, retention that decides whether anything accumulates, and testing.
3 LESSONS
Retention vs Acquisition
Acquisition is visible and feels like progress. Retention decides whether any of it accumulates. Most early teams work on the wrong one.
Beginner7 min readDaksh BathlaIntro to A/B Testing
Showing two versions to two groups and measuring which does better — plus the sample-size arithmetic that decides whether the result means anything.
Intermediate8 min readDaksh BathlaRELATED DEFINITIONS
Growth Loop
A process whose output feeds back in as its own input, so usage produces the next user. Contrast with a funnel, which spends attention once.
A/B Test
Randomly splitting incoming users between two versions and comparing a metric chosen before the test started. The random simultaneous assignment is what makes it a test rather than a comparison.