What Are Growth Loops?
A funnel spends attention once. A loop reinvests the output back into the input, so usage produces the next user. Here's how to find yours.
Intermediate7 min readDaksh BathlaDEFINITIONGrowth
Growth Loop
A process whose output feeds back in as its own input, so usage produces the next user. Contrast with a funnel, which spends attention once.
EXAMPLE
An agent creates an itinerary, sends it to a client, the client sees what produced it, and some of those clients run agencies of their own. Every turn of normal work starts the next turn.
WHY IT MATTERS
Funnels stop when you stop paying. Loops compound. Because the steps multiply, the weakest step caps the whole thing — which tells you exactly where a week of work should go.