What Is Marketing?
Marketing is the work of making the right people aware that a solution to their problem exists. Advertising is one small part of it.
Beginner6 min readDaksh Bathla06
Marketing
Starting points: getting the first users, choosing organic or paid, and the pages that convert them.
5 LESSONS
How to Get Your First Users
The first ten users come from you going to find them individually. There is no channel that skips this, and skipping it costs more later.
Beginner8 min readDaksh BathlaOrganic vs Paid Marketing
One buys attention now and stops when you stop. The other builds an asset slowly. The choice depends on what you're still trying to learn.
Beginner7 min readDaksh BathlaWhat Is a Conversion Rate?
The percentage of people who complete an action out of everyone who could have. Simple to calculate, easy to misread.
Beginner6 min readDaksh BathlaHow to Build a Landing Page
A landing page has one job: let a specific person decide whether this is for them, and act. Everything else on it is a cost.
Beginner8 min readDaksh Bathla