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DEFINITIONBusiness

ARR

Annual Recurring Revenue

MRR expressed over a year — usually just MRR multiplied by twelve. It's a snapshot of the current annual run rate, not the revenue actually earned in the last twelve months.

EXAMPLE

MRR of ₹70,000 means ARR of ₹840,000, even if the company only started charging four months ago.

WHY IT MATTERS

It's the number used in most conversations about company size, so it's worth knowing that it's a projection of the present moment rather than a historical figure. A company can honestly state an ARR far above what it has actually collected.

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