What Is a Startup?
A startup is a company built to find a repeatable business, not a small version of a big one. Here's what that difference changes.
Beginner7 min readDaksh BathlaDEFINITIONBusiness
MRR
Monthly Recurring Revenue
The predictable revenue a subscription business receives each month, counting only recurring payments. One-off fees, setup charges, and consulting are excluded — the point is what recurs without further selling.
EXAMPLE
Forty customers on ₹999 per month and ten on ₹2,999 gives MRR of ₹69,950. A separate ₹40,000 setup fee does not count toward it.
WHY IT MATTERS
It's the clearest single number for a subscription business, because it shows whether the base is growing independent of one-off wins. Watching new, expansion, and churned MRR separately tells you which of the three is actually moving.
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