What Is Marketing?
Marketing is the work of making the right people aware that a solution to their problem exists. Advertising is one small part of it.
Beginner6 min readDaksh BathlaDEFINITIONBusiness
B2C
Business to Consumer
Selling to individuals spending their own money. The person deciding, paying, and using are usually the same person, and the decision is fast.
EXAMPLE
A music subscription or a note-taking app you pay for yourself is B2C. Nobody asks a manager.
WHY IT MATTERS
Volume replaces deal size. Marketing has to reach many people cheaply, and small changes in conversion rate matter more than they would with twenty large customers.