What Is Marketing?
Marketing is the work of making the right people aware that a solution to their problem exists. Advertising is one small part of it.
Beginner6 min readDaksh BathlaDEFINITIONBusiness
B2B
Business to Business
Selling to organisations rather than individuals. The buyer is usually not the only user, purchases involve more than one person, and the decision is justified in terms of cost or risk.
EXAMPLE
Itiner is B2B — it's sold to travel agencies, and the person using it may not be the person who approved the spend.
WHY IT MATTERS
It changes almost everything downstream: fewer customers at higher prices, longer sales cycles, and messaging that has to survive being repeated by your contact to their manager.