Crawling and Indexing Explained
Being crawled, being indexed, and ranking are three separate things. Most "we don't rank" problems are actually a failure at one of the first two.
Intermediate8 min readDaksh BathlaThe rough number of pages a search engine will fetch from your site in a period, based on how important the site seems and how fast it responds.
A shop with filter and sort parameters generating fifty thousand near-identical URLs spends its budget on those instead of on product pages.
Above a few thousand URLs it decides which of your pages get seen. Below that it almost never matters — and optimising for it on a small site is a way of avoiding work on content.
Being crawled, being indexed, and ranking are three separate things. Most "we don't rank" problems are actually a failure at one of the first two.
Intermediate8 min readDaksh BathlaA plain text file at the root of your site telling crawlers where they may go. Small, powerful, and easy to break badly.
Beginner6 min readDaksh Bathla