Keyword and Search Intent Research
Finding the phrases people actually type, and — more importantly — working out what they wanted when they typed them.
Beginner8 min readDaksh BathlaDEFINITIONSearch & AI Discovery
Search Intent
What someone wanted when they typed a query — informational, navigational, commercial, or transactional. Distinct from the keyword itself.
EXAMPLE
"What is an API" is informational and wants an explanation. "Buy API monitoring" is transactional and wants a product page. The same topic, two different pages.
WHY IT MATTERS
Intent decides the format an engine will show, and you cannot out-write a format mismatch. Publishing a product page for a query whose results are all comparisons will not rank, however good the page is.