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DEFINITIONProduct

Product-Market Fit

PMF

The state where a defined group of people want your product enough that keeping up with them becomes the problem. Before it you push; after it the market pulls.

EXAMPLE

Users return without being prompted, complain when the product is down, and tell colleagues unprompted, and the cohort retention curve flattens instead of descending to zero.

WHY IT MATTERS

It's the line that decides what to work on. Before it, change the product; after it, remove the bottlenecks. Scaling spend or hiring before it makes being wrong far more expensive.

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