Sales Fundamentals
Selling is helping someone decide, with enough information and without pressure. Most of the discomfort founders feel comes from a picture of sales that doesn't apply to them.
Beginner7 min readDaksh Bathla07
Sales
Finding people worth talking to, running the conversation, and helping them decide.
3 LESSONS
Lead Generation Basics
Building a repeatable way to find people worth talking to — starting with defining who's worth talking to at all.
Beginner7 min readDaksh BathlaHow to Run a Discovery Call
Thirty minutes to find out whether you can help someone, what it's worth to them, and whether they can decide. A structure, not a script.
Beginner7 min readDaksh BathlaRELATED DEFINITIONS
CRMCustomer Relationship Management
Software that records who your customers and prospects are, and what has happened with each of them — conversations, deals, and follow-ups.
ICPIdeal Customer Profile
A written description of the kind of buyer your product is genuinely good for — and, just as importantly, who it isn't for.