Lead Generation Basics
Building a repeatable way to find people worth talking to — starting with defining who's worth talking to at all.
Beginner7 min readDaksh BathlaDEFINITIONSales
CRM
Customer Relationship Management
Software that records who your customers and prospects are, and what has happened with each of them — conversations, deals, and follow-ups.
EXAMPLE
Instead of remembering that a prospect asked about pricing three weeks ago, it's a note against their record with a reminder attached.
WHY IT MATTERS
Past about twenty prospects, memory and a spreadsheet stop working, and follow-ups get missed. Missed follow-ups are the most common reason an interested prospect quietly disappears.