Lead Generation Basics
Building a repeatable way to find people worth talking to — starting with defining who's worth talking to at all.
Beginner7 min readDaksh BathlaDEFINITIONSales
ICP
Ideal Customer Profile
A written description of the kind of buyer your product is genuinely good for — and, just as importantly, who it isn't for.
EXAMPLE
"Regional travel agencies with 2-15 staff who build custom itineraries by hand. Not large tour operators with in-house systems, and not solo agents doing under five itineraries a month."
WHY IT MATTERS
Without one, every prospect list looks equally good and outreach has no target. The "not for" lines are what make a list buildable.