Organic vs Paid Marketing
One buys attention now and stops when you stop. The other builds an asset slowly. The choice depends on what you're still trying to learn.
Beginner7 min readDaksh BathlaDEFINITIONBusiness
CAC
Customer Acquisition Cost
The average amount you spend to get one new paying customer. Take everything spent on getting customers in a period — ads, tools, the salaries of people doing it — and divide by the number of customers that period produced.
EXAMPLE
You spend ₹50,000 on ads and outreach in a month and gain 25 paying customers. Your CAC is ₹2,000.
WHY IT MATTERS
It's half of the only equation that decides whether marketing helps or hurts. If CAC is higher than what a customer is eventually worth to you, every new customer makes the business smaller.
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LESSONS THAT USE THIS
What Is Marketing?
Marketing is the work of making the right people aware that a solution to their problem exists. Advertising is one small part of it.
Beginner6 min readDaksh BathlaRetention vs Acquisition
Acquisition is visible and feels like progress. Retention decides whether any of it accumulates. Most early teams work on the wrong one.
Beginner7 min readDaksh Bathla