Organic vs Paid Marketing
One buys attention now and stops when you stop. The other builds an asset slowly. The choice depends on what you're still trying to learn.
Beginner7 min readDaksh BathlaDEFINITIONBusiness
LTV
Lifetime Value
The total revenue you expect from one customer across the whole time they stay with you. Often written LTV or CLV, and usually estimated rather than measured, because most customers haven't left yet.
EXAMPLE
A customer pays ₹999 per month and stays about 20 months on average. Their LTV is roughly ₹20,000.
WHY IT MATTERS
LTV sets the ceiling on what you can afford to spend acquiring a customer. A common rule of thumb is that LTV should be at least three times CAC — below that, growth is expensive and fragile.