Pricing Models Explained
How you charge changes who buys, how they use the product, and what you have to build. It's a product decision, not a spreadsheet decision.
Beginner8 min readDaksh BathlaThe thing you count when charging. A good one rises as the customer gets more value out of the product.
Itineraries created per month is a good value metric — it grows with the customer's business. Storage used is a poor one; it's unrelated to what they get out of it.
It's the most consequential pricing decision. Pick one unrelated to value and your pricing feels arbitrary, customers resent the bill, and revenue stops tracking your customers' success.
How you charge changes who buys, how they use the product, and what you have to build. It's a product decision, not a spreadsheet decision.
Beginner8 min readDaksh BathlaThere's no formula. There is a defensible method — and the most common error is charging far too little, for reasons that feel like humility.
Beginner7 min readDaksh Bathla