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DEFINITIONDesign

UX

User Experience

What it's actually like to use a product: whether the person knew what to do, how long it took, and how they felt at the end.

EXAMPLE

A checkout that asks for a delivery address before the user has chosen a delivery method is a UX problem, however well designed each screen is.

WHY IT MATTERS

Good UI with bad UX is the expensive failure, because it looks finished and passes review. Only watching someone try reveals it.

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