What Is SEO?
Search engine optimisation is making it easy for a search engine to find, understand, and trust your pages — in that order.
Beginner8 min readDaksh Bathla05
Search & AI Discovery
How people and AI systems find you: SEO, GEO, AEO, robots.txt, and structured data.
9 LESSONS
What Is GEO?
Generative engine optimisation: being findable when the answer is written by an AI system instead of listed as ten blue links.
Intermediate7 min readDaksh BathlaWhat Is AEO?
Answer engine optimisation: structuring content so a direct question gets a direct answer — in a snippet, a voice reply, or an assistant.
Intermediate6 min readDaksh BathlaWhat Is robots.txt?
A plain text file at the root of your site telling crawlers where they may go. Small, powerful, and easy to break badly.
Beginner6 min readDaksh BathlaWhat Is Structured Data?
Machine-readable labels describing what's on a page, so a search engine doesn't have to infer that a number is a price.
Intermediate7 min readDaksh BathlaCrawling and Indexing Explained
Being crawled, being indexed, and ranking are three separate things. Most "we don't rank" problems are actually a failure at one of the first two.
Intermediate8 min readDaksh BathlaKeyword and Search Intent Research
Finding the phrases people actually type, and — more importantly — working out what they wanted when they typed them.
Beginner8 min readDaksh BathlaInternal Linking Strategy
The links between your own pages decide what gets found, what gets valued, and what quietly sits unread. It's the most controllable part of SEO.
Intermediate7 min readDaksh BathlaHow AI Crawlers Work
AI systems fetch the web for training, for live retrieval, and for answering a question you asked a moment ago. Those are three different crawlers with three different consequences.
Intermediate8 min readDaksh BathlaRELATED DEFINITIONS
SEOSearch Engine Optimisation
The work of making a site easy for a search engine to crawl, understand, and trust, so its pages appear for relevant searches.
GEOGenerative Engine Optimisation
Making your content likely to be drawn on and named by AI systems that write an answer instead of listing results.
AEOAnswer Engine Optimisation
Structuring content so a direct question gets a direct, extractable answer — in a featured snippet, a voice reply, or an answer box.
Search Intent
What someone wanted when they typed a query — informational, navigational, commercial, or transactional. Distinct from the keyword itself.
Crawl Budget
The rough number of pages a search engine will fetch from your site in a period, based on how important the site seems and how fast it responds.
llms.txt
A proposed convention: a Markdown file at a site's root pointing AI systems at a clean summary of its most useful content. It is not a standard and grants no permissions.